How to Choose Your First Digital Product in Under 10 Minutes
Dec 11, 2025
If you’ve been going round in circles trying to choose the “perfect” digital product to start with… take a breath. This is one of the places where most vet professionals get stuck.
You don’t need to spend weeks planning.
You don’t need to brainstorm for days.
You don’t need a huge offer.
You can choose your first digital product in under 10 minutes, and yes, it can be simple.
Let’s walk through it.
Step 1: Pick ONE problem you already solve daily (2 minutes)
Think of something you explain over and over again:
- Home exercises
- What to do before a vet visit
- Post-op tips
- How to recognise pain
- A simple checklist
- A feeding guide
- A puppy/kitten routine
- A “red flags to watch for” cheat sheet
If you’ve explained it more than 10 times this month… congratulations, you already have a digital product idea.
Step 2: Choose the easiest possible format (1 minute)
Your first product should be quick and light. Choose one:
✨ 1-page checklist
✨ Short PDF
✨ Simple guide
✨ Exercise sheet
✨ Cheat sheet
✨ Mini template
If it takes you more than a day to make it, it’s too big for your first product.
Step 3: Make it solve ONE specific thing (2 minutes)
Not “everything about arthritis.”
Not “the complete rehab manual.”
Not “all my knowledge.”
Focus on one tiny win:
- “5 signs your dog is in pain”
- “3 simple exercises to improve mobility after surgery”
- “How to set up your house for a senior pet”
- “What every pet owner needs to know before starting hydrotherapy”
Specific sells.
General overwhelms.
Step 4: Name it in a way that’s clear, not clever (1 minute)
People buy clarity.
Try something like:
- Senior Dog Home Setup Guide
- Pain Check-In Checklist for Pet Owners
- 3 Exercises to Support Early Recovery
- The First-Week Post-Op Survival Guide
If someone reads the name and instantly knows what it is → you’ve nailed it.
Step 5: Stop brainstorming and commit (30 seconds)
This is the step people avoid.
You pick one idea…
…and then your brain wants to offer a second idea…
…and a third…
…and maybe a fourth that sounds “even better.”
Stop there.
Choose one.
The faster you choose, the faster you sell.
Step 6: Create it quickly and imperfectly (3 minutes)
Your first digital product is not meant to be your masterpiece.
It’s meant to be:
- Done
- Simple
- Useful
- Launched
- Sold
Because your FIRST goal isn’t perfection.
It’s not branding.
It’s not a full online strategy.
Your first goal is your first sale.
Once you make that sale, everything becomes clearer.
You simply do more of what worked.
Need help coming up with ideas?
I’ve created a resource packed with 88 digital product ideas specifically for vet professionals, so you never have to stare at a blank screen again.
This will save you hours of thinking and help you choose a product in minutes.
You’re closer than you think
Choosing your first digital product doesn’t have to be a big, overwhelming decision.
It just needs to be a simple, helpful solution to something you already know inside out.
Pick one idea.
Create it quickly.
Put it out there.
Make your first sale.
That’s how every online business starts, one small step at a time.