How to Choose Your Niche as a Vetpreneur (When You Feel Like You’re Good at Nothing)
Nov 13, 2025
Let’s be honest.
If you’re a vet who’s considering pivoting into the online business world, there’s a high chance you’ve asked yourself this one gut-punch question:
“What am I even good at outside of clinical work?”
If that’s you, pause right there.
Because I’m here to remind you: you are not starting from zero.
In fact, you’re carrying more experience, skill, and wisdom than most people starting online businesses…
You’re just too close to it to see it clearly.
So let’s break this down and help you find your niche, even if you currently feel like you’re “good at nothing.”
đź’ˇ First: What is a niche?
Your niche is simply the specific group of people you help and the specific problem you help them solve.
It’s not your identity. It’s not your forever box.
It’s just the starting point that gives your audience clarity and gives your content focus.
❌ What not to do when choosing your niche:
- Don’t try to help everyone
- Don’t choose something just because it seems “profitable”
- Don’t pick something that drains you just to “stay relevant”
- Don’t overthink yourself into inaction
Now let’s get to what actually works.
âś… How to Choose Your Niche (Even If You Feel Like You’re Good at Nothing)
1. Start with your past pain or transformation
Ask yourself:
- What did I struggle with in the past that I’ve now figured out?
- What challenges do I wish someone helped me through?
- What questions do people always ask me for help with?
Your niche is often hiding in a problem you’ve solved, or are currently solving.
2. Look at your career through a new lens
You’ve likely built:
- Problem-solving skills
- Teaching/mentoring experience
- Deep knowledge in animal health, wellness, or recovery
- Communication skills (hello, difficult client convos!)
Even if you don’t want to talk about vet med at all, those skills still transfer, to wellness coaching, product creation, education, consulting, and more.
3. Ask: who do I actually enjoy helping?
You don’t need to serve pet owners just because you always have.
Maybe you light up when helping:
- Other vet professionals
- Vet students
- Rehab therapists
- Pet business owners
- Dog parents with aging pets
Follow the energy.
4. Simplify: Think in problems and outcomes
Instead of asking, “What’s my niche?”
Try asking, “What problem can I help solve?”
I help [who] go from [pain point] to [desired outcome].
Examples:
- I help vet techs create online income streams so they can stop working weekends.
- I help pet owners rehab their senior dogs at home.
- I help new grads transition into rehab careers with confidence.
Keep it simple and human.
5. Give yourself permission to pivot
Your first niche doesn’t have to be perfect, it just has to be clear enough to get started.
You’re allowed to evolve, adjust, and shift as you learn what you love (and what you don’t).
Clarity comes from action, not overthinking.
Final Thoughts
You are not “just a vet.”
You’re a skilled, compassionate, multi-passionate human with lived experience, and people are out there waiting for what only you can offer.
So if you feel like you’re good at nothing right now…
Just know: you’re not.
You’re just at the start of something new, and your niche is already inside you.