The Smart Vetpreneur’s Guide to Email Marketing: Why Your Software Choice Matters More Than You Think
May 01, 2025
You’ve probably heard it a hundred times by now:
“Build your list. Grow your email audience. Your list is your biggest asset.”
“Build your list. Grow your email audience. Your list is your biggest asset.”
And it’s true. But here’s the part most people don’t talk about…
How you send those emails—and the software you use to do it—matters just as much.
Why Most Vetpreneurs Get Stuck with Email
When you’re starting out, it’s tempting to grab a free or low-cost email tool and try to connect the dots with other platforms as you grow. Before long, your setup looks something like this:
- A form builder to collect emails
- Another tool to send the freebie
- A different platform for your course
- Zapier to hold it all together
- A checkout page from somewhere else
- And YouTube tutorials to fix it when something breaks
One missed connection, and your entire funnel can fail—often without you realizing it.
This Is Why I Choose Kajabi
Kajabi is an all-in-one platform where everything works together:
✅ Landing pages
✅ Email automations
✅ Lead magnets
✅ Online courses
✅ Sales pages
✅ And… 24/7 real human support
No tech gymnastics. No broken integrations. Just one seamless, powerful system.
Let’s Break It Down: Sequences vs. Broadcasts
You’ve got your email list—now what?
There are two main ways to communicate with your subscribers:
1. Email Sequences (Automated)
Set it up once, and it runs every time a subscriber takes action.
Sequences are perfect for guiding your audience step-by-step through a journey. These emails are sent in a specific order after someone takes a specific action (like signing up for a freebie, purchasing a product, or clicking a link).
Here are 5 powerful sequences every vetpreneur should have:
🟡 Welcome Sequence
Introduces who you are and what you offer.
Example:
Email 1: “Welcome! Here’s your Home Mobility Guide for Stiff or Arthritic Dogs—and How to Use It”
Email 2: “Why I Left the Clinic to Support Pet Owners Like You at Home”
Email 3: “What to Expect from Me (and How I Can Help Your Dog Feel Better)”
🟡 Nurture Sequence
Builds relationship and trust over time.
Example:
- Weekly tips on canine rehab or practice growth
- Client wins or case studies
- Behind-the-scenes of your product or process
🟡 Promo/Launch Sequence
Sells your offer in a structured way.
Example:
- Email 1: “Doors are open!”
- Email 2: “Who this is perfect for (and who it’s not)”
- Email 3: “3 things my clients love about this course”
- Email 4: “Last chance before the cart closes”
🟡 Abandoned Freebie or Checkout Sequence
Follows up when someone doesn’t take the next step.
Example:
- “Did something go wrong?”
- “Still want access to [freebie/product]?”
- “Here’s a sneak peek of what’s inside”
🟡 Testimonial or Transformation Sequence
Shares real proof that your work delivers results.
Example:
- “How my client helped their paralyzed dog walk again”
- “From stressed-out to fully booked: Sarah’s story”
- “Results you can expect with this approach”
Kajabi makes all of this easy. Tag someone when they click a link or download a freebie, and Kajabi automatically moves them into the right sequence. You don’t need 5 platforms to make it work.
2. Email Broadcasts (One-Time Sends)
Timely, relevant, and sent to your list all at once.
Broadcasts are perfect for news, updates, or content that doesn’t need to be repeated automatically.
🟢 Weekly Newsletters
Example:
- “3 tips for managing OA in senior dogs (and a video walkthrough!)”
- “Behind the scenes of my next launch”
- “New blog: Why your followers aren’t converting (and how to fix it)”
🟢 Special Announcements
Example:
- “New course just dropped!”
- “Flash sale this weekend only”
- “I'm opening up 3 1:1 coaching spots—are you in?”
🟢 Personal Stories + Updates
Example:
- “What I wish I knew when I started my online business”
- “How I finally stopped overthinking my content”
- “The real reason I moved from clinic life to digital income”
With Kajabi, you can schedule your broadcasts, send to specific segments, and even personalize content based on tags. No Zapier needed. No drama.
Real Help When You Need It
Most platforms offer email support… if you’re lucky.
You send a message, wait 2–3 days, get a vague answer, and still don’t know what’s wrong.
Kajabi?
They have 24/7 live chat with real people who actually help you—on the spot.
This one feature alone has saved me hours of stress, especially during launches or when I’m setting up something new.
Want to Try Kajabi for Free?
I’ve got a 30-day free trial link you can use to explore Kajabi, build your first funnel, and test out your email setup—all in one place.
Your subscribers are ready. Your content is valuable.
Now it’s time to build a system that delivers.
Disclaimer : Some of the links on this page are affiliate links and we may earn commission for the referral but our reason for making these recommendations is not for any potential commission but rather because we know that these are the best recommendations for you.