“What if nobody buys what I create?”
Jan 29, 2026
here’s a moment almost every vet professional faces when they start thinking about building something online.
It’s the moment after the idea…
after the excitement…
after the possibility starts to take shape.
It’s the moment after the idea…
after the excitement…
after the possibility starts to take shape.
It’s the moment when a quieter, sharper thought appears:
“What if nobody buys what I create?”
And I want to say something gently but honestly:
This is one of the most human fears in the entire online world.
Because creating something, an online course, a pdf, a resource, anything, isn’t just about the work itself.
It’s you putting a piece of your thinking, your experience, your perspective out into the world and hoping someone sees the value in it.
And hope is vulnerable.
When I first started online, this was the fear that sat in the back of my mind more than any other.
Not because I doubted my skills…
but because I didn’t yet trust that what felt meaningful to me would matter to someone else.
But here’s what I learned, slowly, through trial and error, and through watching hundreds of other vets take their first steps:
People don’t buy the “perfect” offer.
They buy the offer that solves a problem they clearly recognise.
In other words:
it’s not about your worth, your talent, or your credentials.
It’s about clarity.
Clarity in who you’re helping.
Clarity in what they’re struggling with.
Clarity in how your knowledge makes their life easier.
Once that clarity is there, everything changes.
Another truth I wish more people knew:
Your first version doesn’t need to be your final version.
You can start small.
You can test the idea.
You can ask questions.
You can refine the offer based on real feedback, not the imagined criticism that lives in our heads.
And yes… you can pivot.
Most successful online businesses don’t begin with the offer that becomes their signature.
They begin with something imperfect, something experimental, something that eventually evolves into the thing people can’t stop talking about.
So if you’re worried that nobody will buy what you create, here’s what I want you to hold onto:
You’re not creating in a vacuum.
You’re creating in conversation with the people you want to help.
Every question you ask…
every message you receive…
every tiny response you get…
is data.
Data that shapes your idea.
Data that strengthens your offer.
Data that brings you closer to the people who need exactly what you have to share.
The fear doesn’t mean “don’t create.”
It simply means you care.
And caring is the best place to begin anything meaningful.
Because when you keep showing up, refining, listening, adjusting,
someone will buy what you create.
Not because it’s perfect.
But because it helps.
And that’s what people pay for.