Why Online Business Felt So Hard (Until I Realised This One Thing)
Jun 12, 2025
When I first dipped my toes into the online business world, I thought I was doing everything right.
I followed the big-name business coaches.
I signed up for the courses.
I tried all the strategies they recommended:
âś… Pick a niche
âś… Find your ideal client
âś… Create content that speaks to their pain points
And yet... nothing clicked.
Nothing converted.
Nothing felt right.
At first, I blamed myself.
Maybe I wasn’t cut out for this.
Maybe I just needed to “push harder.”
Maybe I didn’t want it enough.
But then it hit me like a ton of bricks:
The people teaching me didn’t understand my world.
The Veterinary World Is Different
You can’t just copy-paste general marketing strategies into the veterinary space.
Our clients aren’t your average consumers.
Our schedules aren’t “9 to 5.”
Our mindset has been shaped by years of training, compassion fatigue, and real-life emergencies.
Our clients aren’t your average consumers.
Our schedules aren’t “9 to 5.”
Our mindset has been shaped by years of training, compassion fatigue, and real-life emergencies.
It’s not just business, it’s personal.
And emotional.
And built on a foundation of trust, education, and real-world expertise.
So when traditional business mentors told me to “just launch a product” or “go live three times a week”
I wanted to scream.
Because they had no idea what it’s like to juggle consults, clients, records, family, and the weight of responsibility that never really leaves you.
That’s Why I Started Building for Us
I realised what was missing wasn’t more information.
It was context.
Support that understands the unique challenges and gifts of being a veterinary professional.
So I stopped trying to make their advice fit.
And I started creating a roadmap for vets like me:
âś… Who still want to help animals
âś… Who crave freedom, flexibility, and purpose
âś… Who want to use their degree differently, but not lose their identity
Now I work with vet professionals who are ready to take the leap into digital products, online income, and work that fits their actual life.
I’ve built step-by-step strategies that respect our time, our audience, and our values, because I get it. I’ve lived it. And I know what works.
So If You're Struggling Too…
You’re not failing.
You’re just trying to build a life in a system that wasn’t designed for you.
You’re just trying to build a life in a system that wasn’t designed for you.
✨ The good news? You’re not stuck.
There is a way to do this, on your terms.
You just need someone who speaks your language, understands your reality, and believes in what’s possible for you.
Let’s Do This Together
If you’re curious about building a digital product, starting an online income stream, or just figuring out what’s next, I’d love to help.
You don’t have to trade your degree for freedom.
You just have to use it differently.
You just have to use it differently.
And I’ll show you how.